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Martin Reimann

Associate Professor, Cognitive Science - GIDP | Member of the Graduate Faculty | Associate Professor, Psychology | Associate Professor, Marketing | Associate Professor, Veterinary Medicine

Marketing

Martin holds two United States Patents and has authored over 40 peer-reviewed articles in marketing, psychology, and general science.

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7+ Collaborators
$100K / $50K Funding
90+ Publications
5+ News

About

Martin Reimann is an associate professor of marketing at the Eller College of Management and holds concurrent positions in the Department of Psychology, the College of Veterinary Medicine, and the Cognitive Science Graduate Interdisciplinary Program.

Research Area

consumer behavior, psychology, neuroscience, marketing, behavioral economics, trust, decision making, marketing strategy, behavior, aesthetics, incentives, curiosity, temptation, brand perception

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    Recent

    Commentaries on “Reconsidering the path for neural and physiological methods in consumer psychology”

    2024
    consumer psychology, consumer behavior, research methods

    When Brand Narratives Are Written in Metaphoric Terms, Can They Weaken Self-Brand Connections?

    2024
    branding, metaphor, consumer behavior, communication

    The sociology of trust

    2024
    sociology, trust, social psychology, interpersonal relationships

    When Financial Platforms Become Gamified, Consumers’ Risk Preferences Change

    2023
    finance, consumer behavior, gamification, risk management, technology

    Display screen or portion thereof with a graphical user interface

    2022
    user interface, display technology, human-computer interaction

    The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort

    2022
    consumer behavior, product aesthetics, marketing strategy, consumer psychology, purchase motivation

    Impression management attenuates the effect of ability on trust in economic exchange

    2022
    trust, impression management, ability, economic exchange, effect attenuation

    Trust in social relations

    2021
    social trust, interpersonal relationships, community trust, social network analysis, trust building

    The role of standards and discrepancy perfectionism in maladaptive consumption

    2021
    consumer behavior, maladaptive consumption, standards, perfectionism, psychology

    Beyond Beauty: How Can Aesthetics and Design Be Leveraged to Enhance Consumer and Societal Wellbeing?

    2021
    aesthetics, design, consumer wellbeing, societal wellbeing, enhancement

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