Branding is a marketing practice that involves creating a unique name, logo, design, or symbol that identifies and distinguishes a product, service, or organization from others in the market. It aims to create a perception of a brand in the minds of consumers, building trust, loyalty, and recognition. Branding encompasses a range of activities such as defining the brand identity, positioning in the market, developing brand messages, and managing brand reputation. It plays a crucial role in influencing consumer behavior, driving sales, and building a strong competitive advantage in the marketplace.