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Anastasiya Ghosh

Associate Professor, Marketing | Associate Dean, Partnerships | Member of the Graduate Faculty

Marketing
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10+ Collaborators
$1.6M / $1.4M Funding
4+ Grants
30+ Publications

About

Anastasiya Pocheptsova joined the Eller College of Management in 2017. Before coming to Eller, she worked as an assistant professor of marketing at the University of Maryland and the University of South Carolina. Her areas of expertise are judgment and decision making, field experiments and behavioral interventions.

Research Area

consumer behavior, decision making, psychology, behavioral economics, payment methods, budgeting, perception, cognitive psychology, market research, product evaluation

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    • Innovative Strategies in Health Care Marketing

    • Special Topics in Marketing

    • Brand Management