Marketing research is the systematic gathering, recording, and analysis of data relating to the marketing of goods and services. It involves studying consumer behavior, market trends, competitor analysis, and other factors that can impact the success of a product or service in the market. Marketing research is essential for companies to make informed decisions about their marketing strategies, product development, pricing, and promotional activities. It helps businesses identify their target market, understand their customers' needs and preferences, and effectively communicate their offerings to potential customers. Marketing research can be conducted through various methods, such as surveys, focus groups, interviews, and data analysis.