The University of Arizona
Institutional Knowledge Map (KMap)
Picture of Anastasiya Ghosh

Anastasiya Ghosh

Associate Dean, Partnerships | Associate Professor, Marketing | Member of the Graduate Faculty

Marketing
Map Page
8+ Collaborators
$2.2M / $1.8M Funding
5+ Grants
30+ Publications

About

Anastasiya Pocheptsova joined the Eller College of Management in 2017. Before coming to Eller, she worked as an assistant professor of marketing at the University of Maryland and the University of South Carolina. Her areas of expertise are judgment and decision making, field experiments and behavioral interventions.

Research Area

consumer behavior, decision making, behavioral economics, psychology, cognitive psychology, budgeting, payment methods, market research, product evaluation, self-control

    Page 1 of 2

    Chart
    Bar chart with 13 bars.
    The chart has 1 X axis displaying Year.
    The chart has 1 Y axis displaying values. Data ranges from 1 to 9.
    End of interactive chart.
    Recent

    More of the same: Painful payment methods decrease variety seeking

    2024
    consumer behavior, payment methods, psychology, retail

    Field study investigating how public health message framing affects mask-wearing

    2021
    public health communication, mask-wearing behavior, message framing, behavioral intervention, public health policy

    Budgeting with Non-Standard Pay Schedules

    2021
    budgeting, pay schedules, financial planning, income management, employment benefits

    Masking Wearing and Social Connection: Why Are We Least Likely to Protect those We Care about the Most?

    2021
    social behavior, public health, psychology, interpersonal relationships, infectious diseases

    Disease Attribution and Preference for Treatments

    2021
    disease attribution, treatment preferences, medical decision making, patient outcomes, healthcare utilization

    Confidence in Experiential Reviews

    2021
    customer reviews, consumer behavior, trust, user feedback, decision making

    Ratings or Reviews: The Effects of Aggregate and Disaggregate Product Information in Product Evaluations

    2021
    consumer behavior, product evaluation, information aggregation, decision making, online shopping

    Slacktivism in Political Participation

    2021
    slacktivism, political participation, social media activism, online advocacy, civic engagement

    Positive Effects of Displaying FOP Labels

    2020
    nutrition, consumer behavior, health, food labeling, marketing

    Pay Me with Venmo: Mental Accounting of Payment Methods

    2020
    psychology, payment methods, behavioral economics, digital payments, consumer behavior

    Page 1 of 2

    • Special Topics in Marketing

    • Brand Management

    • Innovative Strategies in Health Care Marketing

    Anastasiya Ghosh | KMap Profile - Institutional Knowledge Map (KMap)