Performativity is a research area that focuses on the ways in which language and communication shape social reality through their performative functions. This approach examines how words, actions, and behaviors can create or reinforce social norms and identities, as well as how they can challenge or subvert existing power structures. Performativity research draws on theories from areas such as linguistics, sociology, anthropology, and gender studies to explore how communication practices construct and reproduce social hierarchies, inequalities, and identities. Researchers in this field often analyze how language is used in various contexts, such as in political discourse, media representation, or everyday interactions, to understand the role of communication in shaping social life.