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Profile
Yong Liu
Department Head, Marketing | Professor, Marketing | Member of the Graduate Faculty
Marketing
Overview
Research
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Collaboration
(8)
Hsinchun Chen
Mutual work: 1 Publication
Collaboration Details
Bikram Ghosh
Mutual work: 4 Publications
Collaboration Details
Avelino Arellano
Mutual work: 1 Publication
Collaboration Details
David Moore
Mutual work: 1 Publication
Collaboration Details
Yin Chen
Mutual work: 1 Publication
Collaboration Details
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Publications
(50)
Recent
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games
2022
behavioral dynamics,
digital content consumption,
attention-based neural point process,
video games,
modeling
Social Capital, Phone Call Activities and Borrower Default in Mobile Micro-lending
2022
social capital,
digital lending,
borrower default,
mobile technology,
communication patterns
Effects of Person-brand Sociopolitial Activism on the Person and the Product
2021
social activism,
brand impact,
political engagement,
consumer behavior,
personal identity
The Impact of CMO during Product Recalls
2021
risk management,
consumer behavior,
supply chain management,
crisis communication,
marketing strategy
Location-Aware Real-Time Recommender Systems for Brick-and-Mortar Retailers
2021
recommendation systems,
retail,
location-based services,
real-time data,
consumer behavior
Spillover Effects of Home Sharing on Local Markets: Evidence from Local Tourist Attractions
2021
tourism,
local economy,
home sharing,
market analysis,
spillover effects
Strategic Behaviors in Online Reviews: A Study of Yelp.com
2021
consumer behavior,
online reviews,
strategic behavior,
consumer feedback,
digital marketing
CMO Promotional Incentives and Marketing Performance
2021
marketing,
incentives,
promotional,
cmo,
performance
Does Satire Have Real Consequences? Effects of Nomination for the Golden Raspberry Award on the Movie Star
2021
satire,
awards,
consequences,
movie stars,
effects
Online Reviews and Verified Purchase: The Amazon Case
2021
e-commerce,
consumer behavior,
customer satisfaction,
online retail,
data analysis