People

Profile

Yong Liu

Interim Director, HS Lopez School of Business Analytics | Professor, Marketing | Member of the Graduate Faculty

Collaboration(8)

Page 1 of 2

Publications(49)

Recent

Social Capital, Phone Call Activities and Borrower Default in Mobile Micro-lending

2022

Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games

2022

CMO Promotional Incentives and Marketing Performance

2021

Online Reviews and Verified Purchase: The Amazon Case

2021

Does Satire Have Real Consequences? Effects of Nomination for the Golden Raspberry Award on the Movie Star

2021

Effects of Person-brand Sociopolitial Activism on the Person and the Product

2021

The Impact of CMO during Product Recalls

2021

Spillover Effects of Home Sharing on Local Markets: Evidence from Local Tourist Attractions

2021

Location-Aware Real-Time Recommender Systems for Brick-and-Mortar Retailers

2021

Strategic Behaviors in Online Reviews: A Study of Yelp.com

2021

People

Profile

Yong Liu

Collaboration(8)

Hsinchun Chen

Yin Chen

Avelino Arellano

David Moore

Jeffrey Schatzberg

Publications(49)

Social Capital, Phone Call Activities and Borrower Default in Mobile Micro-lending

Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games

CMO Promotional Incentives and Marketing Performance

Online Reviews and Verified Purchase: The Amazon Case

Does Satire Have Real Consequences? Effects of Nomination for the Golden Raspberry Award on the Movie Star

Effects of Person-brand Sociopolitial Activism on the Person and the Product

The Impact of CMO during Product Recalls

Spillover Effects of Home Sharing on Local Markets: Evidence from Local Tourist Attractions

Location-Aware Real-Time Recommender Systems for Brick-and-Mortar Retailers

Strategic Behaviors in Online Reviews: A Study of Yelp.com

Profile

Yong Liu

Collaboration(8)

Hsinchun Chen

Yin Chen

Avelino Arellano

David Moore

Jeffrey Schatzberg

Publications(49)

Social Capital, Phone Call Activities and Borrower Default in Mobile Micro-lending

Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games

CMO Promotional Incentives and Marketing Performance

Online Reviews and Verified Purchase: The Amazon Case

Does Satire Have Real Consequences? Effects of Nomination for the Golden Raspberry Award on the Movie Star

Effects of Person-brand Sociopolitial Activism on the Person and the Product

The Impact of CMO during Product Recalls

Spillover Effects of Home Sharing on Local Markets: Evidence from Local Tourist Attractions

Location-Aware Real-Time Recommender Systems for Brick-and-Mortar Retailers

Strategic Behaviors in Online Reviews: A Study of Yelp.com