Profile

Yong Liu

Member of the Graduate Faculty | Professor, Marketing | Vice Dean, Programs and Strategic Initiatives | Interim Director, HS Lopez School of Business Analytics

Marketing

Courses(9)

Special Topics in Marketing
Market-Based Management
Marketing of Innovations
Marketing of Innovation
Product Strategy

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Books(1)

The Emergence of Innovation as a Social Process: Theoretical Exploration and Implications for Entrepreneurship and Innovation
2018

News(1)

$5M gift to revolutionize retail, establish virtual reality learning lab at UArizona
2022

Profile

Yong Liu

Courses(9)

Special Topics in Marketing

Market-Based Management

Marketing of Innovations

Marketing of Innovation

Product Strategy

Books(1)

The Emergence of Innovation as a Social Process: Theoretical Exploration and Implications for Entrepreneurship and Innovation

News(1)

$5M gift to revolutionize retail, establish virtual reality learning lab at UArizona