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Nooshin Warren

Member of the Graduate Faculty | Associate Professor, Marketing

Marketing
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Collaboration(3)

  • Yong Liu

  • Jesper Nielsen

  • Caleb Warren

Publications(13)

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Recent

Can corporate Sociopolitical Activism exacerbate society's political polarization?

2023
corporate activism, sociopolitical polarization, corporate social responsibility, political engagement, social impact of corporations

University of Arizona

2023
education, academic research, university, higher education, arizona

Shifting Frames: How MeToo Shaped Consumers’ Movie-Going Decisions

2022
gender, consumer behavior, movies, social movement, media influence

“Reason for rebranding matters: Investors’ reaction to various categories of rebranding”

2022
branding, investor reaction, reasons for rebranding, market perception, rebranding effects

Does the order of activism matter? Consumers’ response to the firm’s activism”

2022
consumer behavior, activism, business ethics, corporate social responsibility, marketing strategy

Marketing Ideas: How to Write Research Articles that Readers Understand and Cite

2021
marketing, research articles, writing

Boycott or Buycott: The aftermath of corporate activism

2021
corporate activism, consumer behavior, social impact, corporate responsibility, brand image

Corporate sociopolitical activism and firm value

2020

Does governmental subsidies increase innovation: The effect of Sociopolitical mis)match

2019
governmental subsidies, innovation, sociopolitical, effect, mis)match

Event study methodology in the marketing literature: an overview

2017
Nooshin Warren | KMap Profile - Institutional Knowledge Map (KMap)