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Profile
Mrinal Ghosh
Professor, Marketing | Member of the Graduate Faculty
Marketing
Full Page
Overview
Research
More
Collaboration
(1)
Yong Liu
Mutual work: 4 Publications
Collaboration Details
Publications
(43)
Recent
A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?
2023
marketing strategy,
product development,
market entry,
business strategy,
technology commercialization
porter meets williamson in 2022: governance value analysis and its implications in a world of digital technologies
2022
governance,
digital technologies,
value analysis,
implications,
porter
Money-back guarantees and service quality: the marketing of in vitro fertilization services
2022
marketing,
in vitro fertilization,
service quality,
money-back guarantees,
healthcare services
Contracting to Dis)incentivize? An Integrative Transaction-Cost Approach on How Contracts Govern Specific Investments
2022
contracting,
transaction cost,
governance,
investment,
incentives
Relasjonskontrakter i offentlige anskaffelser på e-helsefeltet.
2022
contract management,
public procurement,
ehealth,
government contracts,
public health
Money-Back Guarantees and Service Quality: The Marketing of In-Vitro Fertilization Services
2021
marketing,
in vitro fertilization,
service quality,
money-back guarantees,
healthcare
Governing Investment in Inter-Firm Collaborations: the Role of Contracts
2020
investment,
inter-firm collaborations,
contracts,
governance
A transaction cost approach to channel design with application to multichannels settings
2019
transaction cost,
supply chain management,
economic analysis
Choosing value-chain locations in marketing channels: integrating service-dominant logic and product-form strategy perspectives
2019
marketing channels,
value chain,
service-dominant logic,
product-form strategy
Reconciling Power and Efficiency Theories of Marketing Channel Governance
2019
marketing channels,
power dynamics,
efficiency,
marketing theory,
governance
