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Profile
Mrinal Ghosh
Professor, Marketing | Member of the Graduate Faculty
Marketing
Full Page
Overview
Research
More
Collaboration
(1)
Yong Liu
Mutual work: 4 Publications
Collaboration Details
Publications
(43)
Recent
A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?
2023
marketing strategy,
product development,
market entry,
business strategy,
technology commercialization
Money-back guarantees and service quality: the marketing of in vitro fertilization services
2022
marketing,
in vitro fertilization,
service quality,
money-back guarantees,
healthcare services
Relasjonskontrakter i offentlige anskaffelser på e-helsefeltet.
2022
contract management,
public procurement,
ehealth,
government contracts,
public health
porter meets williamson in 2022: governance value analysis and its implications in a world of digital technologies
2022
governance,
digital technologies,
value analysis,
implications,
porter
Contracting to dis) incentivize? An integrative transaction‐cost approach on how contracts govern specific investments
2022
contracting,
transaction cost,
incentives,
investments,
governance
Money-Back Guarantees and Service Quality: The Marketing of In-Vitro Fertilization Services
2021
marketing,
in vitro fertilization,
service quality,
money-back guarantees,
healthcare
Governing Investment in Inter-Firm Collaborations: the Role of Contracts
2020
investment,
inter-firm collaborations,
contracts,
governance
An integrated power and efficiency model of contractual channel governance: Theory and empirical evidence
2019
contractual channel governance,
power dynamics,
efficiency modeling,
empirical evidence,
theoretical framework
A transaction cost approach to channel design with application to multichannels settings
2019
transaction cost,
supply chain management,
economic analysis
Choosing value-chain locations in marketing channels: integrating service-dominant logic and product-form strategy perspectives
2019
marketing channels,
value chain,
service-dominant logic,
product-form strategy
