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Profile
Mrinal Ghosh
Member of the Graduate Faculty | Professor, Marketing
Marketing
Overview
Research
More
Collaboration
(1)
Yong Liu
Mutual work: 7 Publications
Collaboration Details
Publications
(45)
Recent
A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?
2023
marketing strategy,
product development,
market entry,
business strategy,
technology commercialization
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services
2022
healthcare,
marketing,
fertility,
service quality,
money-back guarantees
Relasjonskontrakter i offentlige anskaffelser på e-helsefeltet.
2022
contract management,
public procurement,
ehealth,
government contracts,
public health
porter meets williamson in 2022: governance value analysis and its implications in a world of digital technologies
2022
governance,
digital technologies,
value analysis,
implications,
porter
Contracting to dis) incentivize? An integrative transaction‐cost approach on how contracts govern specific investments
2022
contracting,
transaction-cost,
incentives,
investments,
governance
Money-Back Guarantees and Service Quality: The Marketing of In-Vitro Fertilization Services
2021
marketing,
in vitro fertilization,
service quality,
money-back guarantees,
healthcare
Governing Investment in Inter-Firm Collaborations: the Role of Contracts
2020
investment,
inter-firm collaborations,
contracts,
governance
16. A transaction cost approach to channel design with application to multi-channels settings
2019
transaction cost economics,
channel design,
multi-channels,
economic theory,
supply chain management
Media coverage of climate change and sustainable product consumption: Evidence from the hybrid vehicle market
2019
media coverage,
climate change,
sustainable consumption,
hybrid vehicles,
market evidence
An integrated power and efficiency model of contractual channel governance: Theory and empirical evidence
2019
contractual channel governance,
power dynamics,
efficiency modeling,
empirical evidence,
theoretical framework