Investment refers to the allocation of resources, usually money, with the expectation of generating a return or profit in the future. This can involve purchasing stocks, bonds, real estate, or other assets in order to generate income or increase wealth. Investment research focuses on analyzing market trends, economic indicators, company financials, and other factors to help investors make informed decisions about where to put their money. This research area involves both quantitative analysis, such as financial modeling and forecasting, as well as qualitative analysis, such as evaluating management teams and industry trends. Overall, investment research plays a crucial role in helping individuals and institutions optimize their investment portfolios and achieve their financial goals.