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Profile
Caleb Warren
Member of the Graduate Faculty | Associate Professor, Marketing
Marketing
Full Page
Overview
Research
More
Collaboration
(2)
Martin Reimann
Mutual work: 1 Publication
Collaboration Details
Nooshin Warren
Mutual work: 2 Publications
Collaboration Details
Publications
(66)
Recent
EXPRESS: Anger and Self-Control: How the Need to Dominate Can Lead to Better Choices
2024
emotional regulation,
self-improvement,
decision making,
social psychology,
behavioral sciences
Trying too hard or not hard enough: How effort shapes status
2024
social status,
effort,
behavioral psychology,
motivation,
performance evaluation
Intel inside: The linguistic properties of effective slogans
2024
linguistic properties,
slogans,
effectiveness,
intellectual property,
marketing
Should Your Slogan Be Likable or Memorable? It Probably Can't Be Both
2024
advertising,
branding,
marketing,
consumer behavior,
psychology
Is laughter the best marketing? Why this is the wrong question
2023
marketing,
advertising,
consumer psychology,
branding,
humor
A randomized trial of behavioral nudges delivered through text messages to increase influenza vaccination among patients with an upcoming primary care visit
2023
behavioral nudges,
influenza vaccination,
text messages,
randomized trial,
primary care
When Financial Platforms Become Gamified, Consumers’ Risk Preferences Change
2023
financial behavior,
gamification,
consumer preferences,
risk management,
behavioral economics
A 680,000-person megastudy of nudges to encourage vaccination in pharmacies
2022
vaccination,
behavior,
public health,
pharmacy,
nudges
Certainty in Language Increases Consumer Engagement on Social Media
2021
social media,
linguistics,
communication
Intel Inside: A Psycholinguistic Perspective on the Properties of Effective Brand Slogans
2021
psycholinguistics,
branding,
cognitive psychology,
linguistics,
advertising
