Ethnographic research is a qualitative research method that involves studying people and their cultures in their natural environments. Researchers immerse themselves in the community they are studying, observing and interacting with individuals to gain a deep understanding of their beliefs, behaviors, and social structures. This research method is often used in anthropology, sociology, and cultural studies to explore cultures, traditions, and social dynamics. Ethnographic research typically involves long-term fieldwork, participant observation, interviews, and the use of audiovisual recordings to gather data.