Measurement is the systematic process of quantifying, evaluating, or comparing physical quantities of objects or events. It involves the use of instruments or tools to gather data and assign numeric values to aspects such as length, weight, time, temperature, and more. Measurement is essential in various fields including science, engineering, economics, and social sciences, as it allows for accurate and objective observations, comparisons, and analyses. Additionally, measurement plays a crucial role in ensuring consistency, accuracy, and reliability of data in research studies.