KMap
Ram’s research spans enterprise data management, business intelligence and predictive analytics. She is director of both the Advanced Database Research Group and INSITE: Center for Business Intelligence and Analytics at the Eller College. The latter seeks to harness exploding amounts of data online – including through social media – for better decision making. Among her many honors include a 2012 IBM Faculty Award. Her research has been highlighted in several media outlets including NPR news. She has received more than $50 million in research funding from several different agencies including the National Science Foundation, National Institutes of Health, and NASA. Keywords: Big Data Analytics, Chronic health Conditions, Network Science, Machine Learning, Prediction Modeling

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Courses
  • SOT
    Strategic Operations and Technology

  • EDM
    Enterprise Data Management

  • BDA
    Big Data Analytics

  • BI
    Business Intelligence

Grants
  • Funding agency logo
    RIDIR: Collaborative Research: A Data Science Platform and Mechanisms for Its Sustainability

    Co-Investigator (COI)

    2018

    $1.5M
    Active
  • Funding agency logo
    RIDIR: Collaborative Research: cyberSW: A Data Synthesis and Knowledge Discovery System for Long-term Interdisciplinary Research on Southwest Social Change

    Co-Investigator (COI)

    2017

    $1.1M
  • Funding agency logo
    Services Agreement between the Arizona Board of Regents for the University of Arizona and Universidade de Fortaleza, Brazil; project entitled I3FOR - Smart Cities.

    Co-Investigator (COI)

    2015

    $224.9K
  • Funding agency logo
    Social Media Monitoring

    Principal Investigator (PI)

    2015

    $49.9K
  • Funding agency logo
    Indoor Environment and Stress Study - GSA 1800F Street

    Co-Investigator (COI)

    2014

    $3.2M
  • Funding agency logo
    TWC TTP: Small: Mitigating Insider Attacks in Provenance Systems

    Co-Investigator (COI)

    2013

    $496.1K
  • Funding agency logo
    (ATRAP IV) Asymmetric Threat Response and Analysis Program IV

    Co-Investigator (COI)

    2010

    $1.7M
  • Funding agency logo
    Measuring Data Quality Using Provenance

    Principal Investigator (PI)

    2008

    $474.2K
Books
  • Advances in Conceptual Modeling

    2020

News
  • The key to healthier employees could be a quieter – or louder – office space

    2023

  • UArizona to Host DC Center for Outreach & Collaboration's Inaugural Event

    2021

  • Bennu, Burials and (Queen) Bees: UA's Top Stories of 2018

    2018

  • Researcher Looks at 'Digital Traces' to Help Students

    2018

  • Digital Archaeology Project to Use Big Data

    2017

  • UA Uses Big Data to Solve Bus Woes in Brazil

    2016

  • How Twitter Can Help Predict Emergency-Room Visits

    2015

  • Social Media – Are You Doing It Right?

    2013

  • UA Faculty Use Twitter to Get Students Focused In and Out of Class

    2013

  • UA Study Examines How News Spreads on Twitter

    2012

  • Open Access Week 2012: Raising Awareness at the UA

    2012

  • UA Eller Offering INSITE into Data Deluge of Social Media

    2011

  • Eller Project Boosts Casa de los Niños Online Presence

    2011

  • Who Does What on Wikipedia?

    2010

  • Software Giant SAP to Work with UA MIS Researchers

    2006

  • IBM Sends Technology to MIS Dept.

    2004

Publications (170)
Recent
  • A Human-in-the-Loop Segmented Mixed-Effects Modeling Method for Analyzing Wearables Data

    2023

  • Rewarded Advertising and Mobile User Engagement: A Large-Scale Field Experiment

    2022

  • Artificial Intelligence in Information Systems : State of the Art and Research Roadmap

    2021

  • Intention-based Deep Learning Approach for Detecting Online Fake News (BEst Paper of ICIS Award)

    2021

  • Health care Predictive Analytics for Short Term Multiple Disease Prediction in Critical Care (Overall Best Paper award)

    2021

  • Finding a Needle in the Haystack: Recommending Online Communities on Social Media Platforms Using Network and Design Science

    2021

  • Focusing on High Impact Programmatic Research in Information Systems, Not Theory, to Address Grand Challenges

    2021

  • Fool Me Twice, Shame on Me: Structural Balance Theory Based Deep Learning Model for Identifying False Information

    2021

  • Deep Learning of Spatiotemporal Patterns for Urban Mobility Prediction using Big Data

    2021

  • Data Completeness and Complex Semantics in Conceptual Modeling: the need for a Disaggregation Construct

    2021

  • ROLEX: A Novel Method for Interpretable Machine Learning using Robust Local Explanations,

    2021

  • Complex Semantics in Conceptual Modeling

    2020

  • Understanding impact of e-cigarette discussions on Social media: A natural language processing approach

    2020

  • Artifical Intelligence: Beyond the Hype

    2020

  • PERSONA: Personality based Deep Learning Method for Detecting Hate Speech

    2020

  • A Comprehensive Analysis of Risk Factors for Asthma: Based on Machine Learning and Large Heterogenous Data Sources

    2020

  • Prediction Models for Alumni Donation Using Deep Learning

    2020

  • Wellbuilt for wellbeing: Controlling relative humidity in the workplace matters for our health

    2020

  • Advances in Conceptual Modeling: Introduction to Workshops at ER Confernce

    2020

  • Uncertainty-aware, additive explanations for prediction of post-admission conditions in ICUs

    2020

  • Digital Health Analytics for Exploring Wellbeing in the Workplace

    2020

  • PERSONA: Personality Based Deept Learning for Detecting Hate Speech

    2020

  • Modeling and Prediction of Bike Sharing System Performance Using Heterogeneous Datasets”,

    2020

  • Drug Interaction Mining Using Natural Language Processing and Convolutional Neural Networks

    2020

  • A Novel Fracture Prediction Model Using Machine Learning in Community‐Based Cohort

    2020

  • Using Large Scale Brand networks for predicting brand adoption on social media: The role of indirect social influence

    2020

  • Big Data Analysis with Incomplete Datasets: A Simplified Reduced Modeling Approach

    2020

  • Analysis of Backbone Networks in News Propagation on Twitter

    2020

  • Beyond Bot Detection: Automated User Classification on Social Media using Machine Learning

    2020

  • Using Large Scale Network Science and Deep Learning for innovation and Technology forecasting using Patent datasets

    2020

  • Leveraging Intelligence from Smart Card Transactions for Freshman Retention Prediction

    2020

  • NEPA Performance: Conceptualizing Multi-dimensional Policy Objectives

    2020

  • What Makes an Online Suggestion A Good One for Online Health Communities

    2020

  • Neural Collaborative Filtering with Content for Personalizing Mobile Healthcare Applications

    2019

  • Uncovering the Effects of Digital Movie Format Availability on Physical Movie Sales.

    2019

  • Robust Local Explanations for Healthcare Predictive Analytics: An Application to Fragility Fracture Risk Modeling

    2019

  • Modeling and Prediction of Bike Sharing Systems Using Heterogeneous Data Sources

    2019

  • Polarizing Virtual Water Cooler Chat? An Analysis of Bot Influence on Sentiment During US Elections

    2019

  • Quality Assessment of Peer-Produced Content in Knowledge Repositories using Development and Coordination Activities

    2019

  • Evaluating Distributed Computing Infrastructures: An Empirical Study Comparing Hadoop Deployments on Cloud and Local Systems

    2019

  • Uncovering the effects of digital movie format availability on physical movie sales

    2019

  • Suggestion Mining for Online Health Forums

    2019

  • Effects of office workstation type on physical activity and stress

    2018

  • Introduction to the inaugural issue of journal of business analytics

    2018

  • Drug-Drug Interaction Mining and Interaction Terms Extraction using Deep Learning: A Word-level Attention Bi-Directional LSTM

    2018

  • Predicting interpurchase time in a retail environment using customer-product networks: An empirical study and evaluation

    2018

  • Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018

    2018

  • Research challenges and opportunities in business analytics

    2018

  • Predicting High-Cost Patients at Point of Admission Using Network Science

    2018

  • Using big data and network analysis to understand Wikipedia article quality

    2018

  • Understanding Semantic Completeness in Rule Frameworks for Modeling Cardinality Constraints

    2018

  • Future Impact Prediction of Technology based on Patent Ranking in Heterogeneous Network

    2018

  • Data Sovereignty and Data Space Ecosystems

    2018

  • Sensor-Based Sleep Quality Index (SB-SQI): A New Metric to Examine the Association of Office Workstation Type on Stress and Sleep

    2018

  • Identifying target audience for marketing on social media

    2017

  • Using Digital Health Wearable Devices to Understand the Relationship Between Sound levels and Wellbeing: A Segmented Mixed-effects Regression Approach

    2017

  • Improving the Domain Independence of Data Provenance Ontologies: A Demonstration Using Conceptual Graphs and the W7 Model

    2017

  • A Regularization Approach for Identifying Cumulative Lagged Effects in Smart Health Applications

    2017

  • A Machine Learning Approach for Understanding Population-Level Health Effects of E-Cigarettes

    2017

  • Are E-Cigarettes Safer Substitutes for Cigarettes Among Asthmatic Patients: A Social Media Based Analysis

    2017

  • Developing data ontology of provenance based on the W7 model: A conceptual graph-based approach

    2017

  • Domain Adaptation for Signal Extraction from Large Social Media Datasets

    2017

  • Reconsidering Measurement of Tie Strength in Online Social Networks

    2017

  • Predicting High Cost Patients at Point of Admission using Network Science

    2017

  • SMARTBIKE: Policy making and decision support for Bike Share systems

    2016

  • SMARTBUS: A Web Application for Smart Urban Mobility and Transportation

    2016

  • A Big Data Approach for Smart Transportation Management on Bus Network ( Received Overall Conference Best Paper Award)

    2016

  • Consensus statement on Electronic Health Predictive Analytics: A Guiding Framework to Address Challenges

    2016

  • Extracting Signals from Social Media for Chronic Disease Surveillance

    2016

  • Feature importance and predictive modeling for multi-source healthcare data with missing values (Best Paper Award)

    2016

  • Indoor Environmental Effects and Well Being

    2016

  • Capturing Telic-Atelic Temporal Data Semantics: Generalizing Conventional Conceptual Models

    2016

  • Understanding the Competitive Landscape of News Providers on Social Media

    2016

  • LARGE SCALE NETWORK ANALYSIS FOR ONLINE SOCIAL BRAND ADVERTISING

    2016

  • Deep Learning for Bus Passenger Demand Prediction Using Big Data (Best Paper Runner Up Award)

    2016

  • Deep Learning for Bus Passenger Demand Prediction Using Big Data

    2016

  • Prediction of Location Based Sequential Purchasing Events Using Spatial, Temporal and Social Patterns

    2015

  • RT @News: An Analysis of News Agency Ego Networks in a Micro-blogging Environment

    2015

  • Class Imbalance Learning and Novel Feature Extraction Methods for Predicting Freshman Retention

    2015

  • Asthma Surveillance using Social Media Signals

    2015

  • A Comprehensive Methodology for Extracting Signal from Social Media Text Using Natural Language Processing and Machine Learning

    2015

  • Using Big Data for Predicting Freshman Retention

    2015

  • Using a knowledge learning framework to predict errors in database design

    2014

  • Capturing Telic/Atelic Temporal Data Semantics: Generalizing Conventional Conceptual Models

    2014

  • Empirical analysis of implicit brand networks on social media.

    2014

  • The relational model is dead, SQL is dead, and i don't feel so good myself

    2013

  • Examining lists on twitter to uncover relationships between following, membership and subscription

    2013

  • Modeling spatial and temporal set-based constraints during conceptual database design

    2012

  • Using a network analysis approach for organizing social bookmarking tags and enabling web content discovery

    2012

  • Sharing news articles using 140 characters: A diffusion analysis on twitter

    2012

  • Common citation analysis and technology overlap factor: An empirical investigation of litigated patents using network analysis

    2012

  • Who does what: Collaboration patterns in the wikipedia and their impact on article quality

    2011

  • Examining the evolution of networks based on lists in Twitter

    2011

  • Panel: New directions for conceptual modeling

    2011

  • How social is social bookmarking?

    2010

  • FASTS: FAcets Structured Tag Space - A novel approach to organize and reuse social bookmarking tags

    2010

  • When entities are types: Effectively modeling type-instantiation relationships

    2010

  • Provenance management in BioSciences

    2010

  • A new perspective on semantics of data provenance

    2009

  • Entity matching across heterogeneous data sources: An approach based on constrained cascade generalization

    2008

  • Conceptually modeling windows and bounds for space and time in database constraints

    2008

  • An empirical study of the effects of principal component analysis on symbolic classifiers

    2008

  • Understanding the semantics of data provenance to support active conceptual modeling

    2008

  • Linking biological databases semantically for knowledge discovery

    2008

  • Combining schema and instance information for integrating heterogeneous data sources

    2007

  • Database design and querying within the fuzzy semantic model

    2007

  • Special issue theme: Defining, eliciting and using data semantics for emerging domains

    2007

  • Special issue on Semantic Web: Opportunities and challenges

    2007

  • Cognitive fit between conceptual schemas and internal problem representations: The case of geospatio-temporal conceptual schema comprehension

    2006

  • Fuzzy measure theoretical approach to screening product innovations

    2006

  • Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics): Preface

    2006

  • Elitist and ensemble strategies for cascade generalization

    2006

  • Semantics based operators for integrating heterogeneous biological data sources

    2005

  • A comprehensive framework for modeling set-based business rules during conceptual database design

    2005

  • Toward semantic interoperability of heterogeneous biological data sources

    2005

  • Entity identification for heterogeneous database integration - A multiple classifier system approach and empirical evaluation

    2005

  • Constrained cascade generalization of decision trees

    2004

  • Design science in information systems research

    2004

  • Modeling the semantics of 3d protein structures

    2004

  • Information systems interoperability: What lies beneath?

    2004

  • Semantic Conflict Resolution Ontology (SCROL): An Ontology for Detecting and Resolving Data and Schema-Level Semantic Conflicts

    2004

  • Clustering schema elements for semantic integration of heterogeneous data sources

    2004

  • Data management for e-business

    2003

  • Panel: Information and knowledge sharing - Successes and failures

    2003

  • IAIS: A methodology to enable inter-agency information sharing in eGovernment

    2003

  • SEAM: A state-entity-activity-model for a well-defined workflow development methodology

    2002

  • Semantic modeling and decision support in hydrology

    2000

  • Research Commentary: An Agenda for Information Technology Research in Heterogeneous and Distributed Environments

    2000

  • The Latin American ICBG: The first five years

    1999

  • Semantic-model support for geographic information systems

    1999

  • Information sharing among multiple heterogeneous data sources distributed across the Internet

    1998

  • Collaborative conceptual schema design: A process model and prototype system

    1998

  • Transaction management mechanisms for active and real-time databases: A comprehensive protocol and a performance study

    1998

  • Database fragmentation and allocation: An integrated methodology and case study

    1998

  • Resource discovery and intelligent image retrieval in a distributed environment

    1997

  • Updating timestamp interval for dynamic adjustment of serialization order in Optimistic Concurrency Control-Time Interval (OCCTI) protocol

    1997

  • Integrity constraint integration in heterogeneous databases: An enhanced methodology for schema integration

    1997

  • Screening products for international markets: An expert systems application

    1996

  • Practical aspects of teaching an applied database course

    1996

  • Validation of expert systems for innovation management: Issues, methodology, and empirical assessment

    1996

  • Design and validation of a knowledge-based system for screening product innovations

    1996

  • Intelligent database design using the unifying semantic model

    1995

  • Group data base design: Addressing the view modeling problem

    1995

  • Blackboard-based cooperative system for schema integration

    1995

  • Understanding database design expertise

    1995

  • Information technologies and systems

    1995

  • Database allocation in a distributed environment: incorporating a concurrency control mechanism and queuing costs

    1994

  • Integrating information systems technologies to support consultation in an information center

    1992

  • A model for database allocation incorporating a concurrency control mechanism

    1991

  • The synthesis approach for relational database design: an expanded perspective

    1990

  • Distributed knowledge based systems for computer integrated manufacturing

    1990

  • Modeling organizations as a social network of distributed knowledge-based systems

    1990

  • Multi-user view integration system (MUVIS): An expert system for view integration

    1990

  • Screening innovations in the telecommunications industry: An expert systems approach

    1990

  • Architecture of distributed data base systems

    1989

  • Expert systems: An emerging technology for selecting new product winners

    1989

  • A model for designing distributed database systems

    1989

  • Object-oriented design for distributed knowledge-based systems

    1989

  • An automated tool for relational database design

    1989

  • INNOVATOR: An expert system for new product launch decisions

    1988

  • SYNTHESIS APPROACH FOR RELATIONAL DATABASE DESIGN: AN EXPANDED PERSPECTIVE.

    1988

  • Expert system for implementing communication protocols.

    1988

  • FILE ALLOCATION PROBLEM: AN EXPANDED PERSPECTIVE.

    1987

  • DESIGN OF DISTRIBUTED DATABASES FOR AN AUTOMATED MANUFACTURING FACILITY.

    1987

  • REPORT GENERATION FACILITY - A HIGH - LEVEL INTERFACE FOR COHERENT ACCESS TO HETEROGENEOUS DATABASE SYSTEMS.

    1986

  • MODEL FOR THE DESIGN OF DISTRIBUTED DATABASES.

    1985

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