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Profile
Jesper Nielsen
Associate Professor, Marketing | Member of the Graduate Faculty | Department Head, Marketing
Marketing
Full Page
Overview
Research
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Collaboration
(3)
Martin Reimann
Mutual work: 1 Publication
Collaboration Details
Jeffrey Schatzberg
Mutual work: 1 Supervisor
Collaboration Details
Jennifer Savary
Mutual work: 7 Publications
Collaboration Details
Publications
(24)
Recent
How exposure to moral transgressions drive risk taking
2021
moral psychology,
behavioral ethics,
risk behavior,
decision making,
social influence
Political ideology as a driver of new product adoption
2021
political ideology,
new product adoption,
consumer behavior,
market research,
product innovation
Expertise, construal, and new product evaluation
2021
consumer behavior,
marketing,
psychology,
product development,
expertise
When Choice ≠Experience: Why Surprise Labels Lead to Early Termination of Consumption
2020
consumer behavior,
product labeling,
decision making,
surprise effect,
early termination
Narrative Transportation and Nostalgia
2019
narrative transportation,
nostalgia
Fear as a driver of Narrative Transportation
2019
emotion,
narrative,
psychology,
transportation,
fear
Brand Identity Threat in the Information Marketplace: When Consumers Choose To Read Negative News
2019
brand identity,
consumer behavior,
information marketplace,
negative news,
media influence
Mental Simulation and Category Knowledge Affect Really New Product Evaluation through Transportation
2018
psychology,
consumer behavior,
product evaluation,
knowledge representation,
cognitive science
Denial and confirmation bias
2018
psychology,
cognitive science,
behavioral economics,
decision making,
social psychology
Be careful – it’s a surprise! How Promises of Surprise Affect Consumption Experience
2018
consumer behavior,
psychology,
marketing,
emotions,
expectations
