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Profile
Anastasiya Ghosh
Associate Dean, Partnerships | Associate Professor, Marketing | Member of the Graduate Faculty
Marketing
Full Page
Overview
Research
More
Collaboration
(16)
Yao-jan Wu
Mutual work: 1 Proposal
Collaboration Details
Ashley Langer
Mutual work: 1 Proposal﹒1 Grant
Collaboration Details
Ricardo Valerdi
Mutual work: 2 Publications
Collaboration Details
Derek Lemoine
Mutual work: 1 Grant﹒1 Proposal
Collaboration Details
Altaf Engineer
Mutual work: 1 Proposal
Collaboration Details
Page 1 of 4
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Grants
(4)
Eller Partnership Agreement
Active
·
2023
·
$585K / $292.5K
·
External
Principal Investigator (PI)
business,
legal,
partnership,
contract,
collaboration
Consortium of Environmentally Resilient Business
Active
·
2023
·
$60K / $120K
·
External
Principal Investigator (PI)
environmental sustainability,
business resilience,
consortium collaboration,
climate change adaptation,
sustainable development
Eller Business Consulting
Active
·
2022
·
$463K
·
External
Principal Investigator (PI)
business consulting,
financial analysis,
market research,
strategic planning,
management consulting
Dynamic Budget Monitoring
2019
·
$15.6K / $19.6K
·
External
Principal Investigator (PI)
budgeting,
financial management,
data analysis,
business performance,
project management
Publications
(39)
Recent
More of the same: Painful payment methods decrease variety seeking
2023
consumer behavior,
payment methods,
psychology,
customer satisfaction
Ratings or Reviews: The Effects of Aggregate and Disaggregate Product Information in Product Evaluations
2021
consumer behavior,
product evaluation,
information aggregation,
decision making,
online shopping
Slacktivism in Political Participation
2021
slacktivism,
political participation,
social media activism,
online advocacy,
civic engagement
Field study investigating how public health message framing affects mask-wearing
2021
public health communication,
mask-wearing behavior,
message framing,
behavioral intervention,
public health policy
Budgeting with Non-Standard Pay Schedules
2021
budgeting,
pay schedules,
financial planning,
income management,
employment benefits
Confidence in Experiential Reviews
2021
customer reviews,
consumer behavior,
trust,
user feedback,
decision making
Masking Wearing and Social Connection: Why Are We Least Likely to Protect those We Care about the Most?
2021
social behavior,
public health,
psychology,
interpersonal relationships,
infectious diseases
Disease Attribution and Preference for Treatments
2021
disease attribution,
treatment preferences,
medical decision making,
patient outcomes,
healthcare utilization
HOPE Shirts and MAGA Hats: When and Why Consumers Choose Conspicuous Campaign Contributions
2020
consumer behavior,
political marketing,
campaign donations,
conspicuous consumption,
psychology of giving
How Spending Categorization Impacts Budget Optimism
2020
spending categorization,
budgeting,
financial management,
consumer behavior,
optimization
