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Profile
Anastasiya Ghosh
Associate Dean, Partnerships | Associate Professor, Marketing | Member of the Graduate Faculty
Marketing
Overview
Research
More
Collaboration
(8)
Martin Reimann
Mutual work: 1 Publication
Collaboration Details
Jennifer Savary
Mutual work: 1 Proposal﹒9 Publications
Collaboration Details
Ricardo Valerdi
Mutual work: 2 Publications
Collaboration Details
Jeff Stone
Mutual work: 2 Publications
Collaboration Details
Derek Lemoine
Mutual work: 1 Proposal
Collaboration Details
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Grants
(3)
Eller Partnership Agreement
Active
·
2023
·
$165K
·
External
Principal Investigator (PI)
business,
legal,
partnership,
contract,
collaboration
Eller Business Consulting FY 2022-2023
Active
·
2022
·
$320K
·
External
Principal Investigator (PI)
business consulting,
financial analysis,
market research,
strategic planning,
management consulting
Dynamic Budget Monitoring
2019
·
$15.6K / $19.6K
·
External
Principal Investigator (PI)
budgeting,
financial management,
data analysis,
business performance,
project management
Publications
(41)
Recent
Buying More But Paying the Same? Retrofitting an Unplanned Purchase Into the Shopping Budget
2021
consumer behavior,
budgeting,
shopping habits,
financial planning,
spending psychology
Confidence in Experiential Reviews
2021
customer reviews,
consumer behavior,
trust,
user feedback,
decision making
Disease Attribution and Preference for Treatments
2021
disease attribution,
treatment preferences,
medical decision making,
patient outcomes,
healthcare utilization
Field study investigating how public health message framing affects mask-wearing
2021
public health communication,
mask-wearing behavior,
message framing,
behavioral intervention,
public health policy
Masking Wearing and Social Connection: Why Are We Least Likely to Protect those We Care about the Most?
2021
social behavior,
public health,
psychology,
interpersonal relationships,
infectious diseases
Slacktivism in Political Participation
2021
slacktivism,
political participation,
social media activism,
online advocacy,
civic engagement
Budgeting with Non-Standard Pay Schedules
2021
budgeting,
pay schedules,
financial planning,
income management,
employment benefits
Ratings or Reviews: The Effects of Aggregate and Disaggregate Product Information in Product Evaluations
2021
consumer behavior,
product evaluation,
information aggregation,
decision making,
online shopping
Positive Effects of Displaying FOP Labels
2020
nutrition,
consumer behavior,
health,
food labeling,
marketing
How Spending Categorization Impacts Budget Optimism
2020
spending categorization,
budgeting,
financial management,
consumer behavior,
optimization