Sensory research is a field of study that focuses on understanding how humans perceive and interpret sensory information, such as taste, smell, touch, sight, and sound. Researchers in this area use various methods, including psychophysical studies, neuroimaging techniques, and consumer testing, to explore how sensory experiences influence behavior, emotions, and decision-making. The goal of sensory research is to enhance product development, marketing strategies, and overall consumer experiences by improving the sensory properties of products and environments.