Selective attention is a cognitive process that allows individuals to focus on specific information while filtering out irrelevant distractions. This research area explores how individuals selectively attend to certain stimuli while ignoring others, and how this process influences perception, memory, and decision-making. Researchers in this field use a variety of methods, such as behavioral experiments, neuroimaging techniques, and eye-tracking studies, to investigate the mechanisms underlying selective attention and its impact on various cognitive functions. The findings from these studies can provide insights into how attentional processes work and how they can be disrupted in conditions such as ADHD or schizophrenia.