Packaging research is a diverse field that encompasses the study and understanding of various aspects related to packaging materials, design, technology, sustainability, and consumer behavior. Researchers in this area explore different packaging solutions to ensure product protection, preservation, and promotion, as well as the impact of packaging on the environment and society. They also investigate emerging trends in packaging, such as smart packaging and biodegradable materials, to develop innovative and sustainable packaging solutions for various industries. From understanding consumer preferences and perceptions to optimizing packaging supply chains, packaging research plays a critical role in enhancing the overall communication and functionality of packaging in today's global marketplace.