Since 2020, aggregated from related topics
Observational research is a type of research methodology that involves observing and recording behaviors, events, or phenomena as they naturally occur, without interference or manipulation by the researcher. This type of research is often used in social sciences, psychology, anthropology, and marketing to study and understand human behaviors, interactions, and trends. Observational research can be conducted in various settings, such as natural environments, laboratories, or public spaces, and can involve methods such as participant observation, structured observations, or unobtrusive observations. The main goal of observational research is to provide a detailed and accurate description of a particular phenomenon or behavior, which can then be analyzed and interpreted to gain insights and draw conclusions.