qualitative research methodology involves collecting and analyzing non-numerical data, such as interviews, observations, or documents, to explore and understand social phenomena. It focuses on gaining a deep understanding of the context and perspectives of individuals or groups being studied, rather than generalizing findings to a larger population. Qualitative research often involves techniques such as thematic analysis, grounded theory, or narrative analysis to interpret and make sense of the data collected. This methodology is commonly used in fields such as sociology, anthropology, psychology, and education.