Logistics is the process of planning, implementing, and controlling the efficient storage and transportation of goods and services from the point of origin to the point of consumption. It involves managing the flow of resources, information, and materials throughout a supply chain to ensure that products are delivered to the right place, at the right time, and in the right quantity. Logistics also encompasses activities such as inventory management, warehousing, packaging, and distribution. Overall, logistics plays a critical role in optimizing supply chain efficiency, reducing costs, and improving customer satisfaction.