Hospitality research is the study of various aspects of the hospitality industry, including hotels, restaurants, tourism, and other related businesses. This field explores consumer behavior, customer satisfaction, marketing strategies, service quality, and overall hospitality management practices. Researchers in this area seek to understand the dynamics of the hospitality industry and identify trends and best practices to improve the overall guest experience and drive business success. Hospitality research also plays a crucial role in informing policy decisions, influencing industry practices, and shaping the future of the hospitality industry.