Cross-cultural research is a field of study that involves comparing and contrasting different cultures in order to understand how cultural factors influence behavior, beliefs, values, and norms. Researchers in this area often examine how people from different cultural backgrounds perceive and interact with the world around them, as well as how cultural differences shape communication, decision-making, and social relationships. Cross-cultural research seeks to shed light on the diversity of human experience and provide insights into the ways in which culture shapes individuals and societies.