Competitiveness is a research area that focuses on understanding how organizations, industries, and nations can achieve and sustain a competitive advantage in the global market. This field explores the factors that influence an entity's ability to compete effectively, such as innovation, efficiency, productivity, and market positioning. Researchers in this area analyze strategies and practices that can enhance competitiveness, as well as the impact of various external factors, such as government policies, trade agreements, and technological advancements. The goal of competitiveness research is to help organizations and countries improve their economic performance and create long-term prosperity.