Analytics is the systematic computational analysis of data or statistics. It involves the discovery, interpretation, and communication of meaningful patterns in data. Analytics aims to provide insights that can be used to improve decision-making and optimize processes in various fields, such as business, marketing, healthcare, and finance. This research area involves the use of various tools and techniques, such as data mining, machine learning, and predictive modeling, to extract valuable insights from large and complex datasets. By leveraging analytics, organizations can gain a competitive edge, identify trends, and make data-driven decisions to drive success and innovation.