Jonathan Bean, PhD, understands processes of market transformation in the building industry through an immersive study of high performance building. His TEDx talk Demand Less describes the potential of high-performance building to reduce carbon emissions. Bean served as the faculty lead for one finalist team in the 2018 Race to Zero Student Design Challenge. He led three finalist teams in the 2019 Solar Decathlon Design Competition, which helped develothe innovative SunBlock distributed district energy system concept. Bean is a PHIUS Certified Passive House Consultant and serves on the board of the Passive House Alliance US. Bean is also the scholarshichair for the Society of Building Science Educators. A second stream of Bean's researchs the fields of consumer research, human-computer interaction, architecture, and design with a focus on taste and consumption. Bean has received grants from the Social Sciences and Humanities Research Council of Canada, the National Institute for Transportation and Communities, and others. Bean writes the Consuming Tech column for ACM Interactions magazine and his work on IKEA hacking was featured on an episode of the 99% Invisible podcast. In 2013, Bean and Concordia University Montréal marketing professor ZeyneArsel, Ph.D. published a Journal of Consumer Research article that built on theories of practice to develothe concept of the taste regime, which is defined as a discursively constructed normative system that orchestrates practice in an aesthetically oriented culture of consumption. The article has been cited over 400 times and has established taste as a key area of inquiry in Consumer Culture Theory. Bean and Arsel co-edited the 2018 Routledge book Taste, Consumption and Markets