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Profile
Bikram Ghosh
Associate Professor, Marketing | Member of the Graduate Faculty
Marketing
Full Page
Overview
Research
More
Collaboration
(4)
Jacobus Barnard
Mutual work: 2 Proposals
Collaboration Details
Martin Reimann
Mutual work: 2 Proposals
Collaboration Details
Paul Ivey
Mutual work: 2 Proposals
Collaboration Details
Yong Liu
Mutual work: 4 Publications
Collaboration Details
Publications
(9)
Recent
Metaphor-Enabled Marketplace Sentiment Analysis
2024
sentiment analysis,
metaphor,
marketplace,
analysis,
sentiment
Effect of search cost in the presence of search deterring informative advertising
2023
marketing,
advertising,
consumer behavior,
information economics,
search costs
Weight of the crowd and firm strategies
2020
consumer behavior,
business strategy,
marketing,
social influence,
decision making
Contingency Selling under Product Uncertainty and Service Capacity Constraint: A New Pricing Model with Applications to Sports Events
2020
pricing models,
sales strategy,
uncertainty,
service capacity,
sports events
Marketing Strategies In rewards based crowdfunding
2020
crowdfunding,
marketing,
strategies,
rewards,
business
The Effect of Exogenous Product Familiarity on Endogenous Consumer Search
2019
consumer behavior,
product familiarity,
consumer search behavior,
marketing,
decision making
How Unequal Perception of User Reviews Impact Price Competition
2017
consumer behavior,
price competition,
perception,
user reviews,
market dynamics
Asymmetric Uncertainty and Endogenous Market Segmentation in Experience Goods
2016
market segmentation,
information asymmetry,
endogenous pricing,
consumer experience,
economic theory
Optimal return policies with consumer Opportunism
2016
consumer behavior,
retail management,
supply chain,
business ethics,
policy making
