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Soo Hyun Kim
Assistant Professor of Practice, Retailing and Consumer Sciences | Member of the Graduate Faculty
Coll of Ag Life & Env Sci
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Research Area
consumer behavior,
environmental psychology,
social norms,
values,
retail,
retail landscape,
consumer evaluations,
retail apocalypse,
sustainable fashion,
sustainability
Publications
(4)
Recent
The relative importance of values, social norms, and enjoyment-based motivation in explaining pro-environmental product purchasing behavior in apparel domain.
2020
consumer behavior,
environmental psychology,
sustainability,
social norms,
apparel industry
The roles of values, pre-factual cognition, and positive anticipated emotion on pro-environmental product purchasing intention.
2020
environmental psychology,
consumer behavior,
values,
cognition,
emotion
RC1: The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms.
2019
consumer behavior,
social norms,
environmental psychology,
sustainable fashion,
values
RC1: Navigating the ‘retail apocalypse’: A framework of consumer evaluations of the new retail landscape
2018
retail,
consumer behavior,
retail landscape,
consumer evaluations,
retail apocalypse
Collaborations
(1)
Sabrina Helm
Mutual work: 1 Publication
Collaboration Details
News
(1)
International Education Week Spotlights Global Education
2011
Courses
(9)
Merchandise Planning and Control
Merchandising Systems
Markets, Finance and Retailing
Advanced Retail Planning
Supply Chain Management
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8+ Courses
