The University of Arizona
Institutional Knowledge Map (KMap)
Picture of Tirthankar Roy

Tirthankar Roy

Member of the Graduate Faculty | Senior Lecturer, Marketing

Marketing
Map Page
9+ Courses

About

Tirthankar Roy is a lecturer of marketing at the Eller College of Management and the director of the Eller Master’s Program in Marketing. He earned his PhD in Marketing from UCLA in 1999. His areas of expertise include marketing strategy, pricing and international marketing.

Research Area

sales management, decision making, historical data, experience, trends

Chart
Bar chart with 1 bar.
The chart has 1 X axis displaying Year.
The chart has 1 Y axis displaying values. Data ranges from 1 to 1.
End of interactive chart.
Recent

How Sales Manager Experience and historical data trends affect Decision Making

2015
sales management, decision making, historical data, experience, trends

  • Marketing Strategy

  • Market-Based Management

  • Introduction to Marketing

  • Marketing Policies and Operations

  • Introductory Statistics for Managers

Page 1 of 2
Tirthankar Roy | KMap Profile - Institutional Knowledge Map (KMap)