Value-based research focuses on understanding the principles, beliefs, and ethics that underlie human decision-making and behavior. This research area seeks to identify and analyze the values that individuals and societies hold, how these values influence decision-making processes, and the impact of these values on various aspects of human behavior, such as consumer choices, organizational practices, and societal norms. Value-based research often draws on theories from psychology, sociology, economics, and philosophy to explore the role of values in shaping individual and collective actions. The ultimate goal of value-based research is to provide insights into how values affect behavior and to develop strategies for promoting positive and ethical behavior in individuals and organizations.