Television research involves the study of various aspects related to television programming, audience behavior, advertising effectiveness, and the impact of television on society. Researchers in this field often analyze viewership data, content trends, and the influence of television on culture, politics, and consumer behavior. Television research also explores issues such as media ethics, diversity in programming, and the evolution of television technology. The findings of television research can help media companies, advertisers, and policymakers understand and adapt to the changing landscape of television consumption.