Sponsorship research involves studying the relationship between companies or organizations that provide financial support to individuals, events, or projects in exchange for promotion or affiliation. This area of research examines the benefits and challenges of sponsorship agreements, the impact on brand image and consumer behavior, as well as the various strategies and best practices for successful sponsorships. Researchers may also focus on the ROI of sponsorship investments, the effectiveness of different marketing platforms, and the overall impact of sponsorships on both the sponsor and the sponsee.