Research area rationale refers to the justification or reasoning behind why a particular area of study is important or necessary to investigate. This rationale typically includes the societal impact, practical applications, theoretical frameworks, knowledge gaps, or potential innovations that can be derived from exploring a specific topic. Researchers provide a rationale for their chosen research area to demonstrate the value and significance of their study, as well as to convince others of the importance of their work. By establishing a clear rationale, researchers can articulate the motivations and goals of their research, guiding their methodology, data collection, analysis, and interpretation of results. Additionally, a strong rationale helps researchers to situate their study within the existing body of literature and show how their work contributes to the broader field of knowledge.