Fundraising is the process of seeking financial support from individuals, companies, or organizations to help fund a specific cause or project. This research area focuses on studying various fundraising strategies, techniques, and best practices to effectively raise funds for charitable organizations, non-profit organizations, political campaigns, and other initiatives. Researchers in this field may explore topics such as donor behavior, fundraising campaigns, grant writing, crowdfunding, and the impact of fundraising on organizational sustainability and success. The goal of fundraising research is to identify successful methods for generating financial support and ultimately achieving the goals of the organization or cause being supported.