Disruption is a research area that focuses on exploring the impact of new technologies, innovations, and business models on existing industries, markets, and societal norms. It examines how these disruptions can create new opportunities, challenges, and changes in traditional systems. Researchers in this area study the dynamics of disruptive innovations, their effects on competition, organizational structures and strategies, as well as the implications for consumers, businesses, and society as a whole. The goal of disruption research is to provide insights into how organizations can adapt and thrive in the face of disruptive changes, and how they can anticipate and leverage new opportunities for growth and success.