Social psychology is the study of how individuals interact with and influence each other within social situations. This research area focuses on understanding topics such as attitudes, social perception, conformity, group behavior, aggression, and interpersonal relationships. Social psychologists use a range of research methods, including experiments, surveys, and observations, to investigate the factors that shape social behavior and attitudes. This field seeks to uncover the underlying mechanisms that drive human behavior in social contexts and to develop interventions to improve social interactions and relationships.