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Picture of Yong Liu

Yong Liu

Department Head, Marketing | Professor, Marketing | Member of the Graduate Faculty

Marketing
Overview
Research
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Courses(9)

  • Marketing Research

  • Marketing of Innovations

  • Product Management

  • Product Strategy

  • Market-Based Management

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Books(1)

  • The Emergence of Innovation as a Social Process: Theoretical Exploration and Implications for Entrepreneurship and Innovation

    2018

News(1)