Dr. W-Charles taught Caribbean and Media Studies in the department of Literary, Cultural and Communication Studies at The University of the West Indies (UWI) for nine years. She has worked as a Research and Brand Insights Specialist in Jamaica for three years employing interdisciplinary research techniques to collate consumer preferences and guide innovative brand campaigns. Dr. W-Charles completed a Ph.D. in Cultural Studies with a focus in Black Nationalism and Jamaican music scenes at UWI. She also earned an M.Sc. in Cyberpsychology with an emphasis on online research methods at Nottingham Trent University. Her research interests include Caribbean consumerism, music scenes, Black Nationalism and the politics of difference.