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Profile
Matthew Lapierre
Member of the Graduate Faculty | Associate Professor, Communication
Communication
Full Page
Overview
Research
More
Publications
(49)
Recent
Parental mediation of mobile/digital devices and children’s consumer behavior: examining the role of parental understanding of mobile/digital advertising
2024
consumer behavior,
children,
mobile devices
From Risk Perception to the Use of Technical Restrictions of SVoD Services in Mexico, the Mediating Role of Parent Involvement and Knowledge
2024
risk perception,
svod services,
parent involvement,
technical restrictions,
mexico
Problematic smartphone use versus “technoference”: Examining their unique predictive power on relational and life satisfaction.
2024
smartphone use,
technoference,
relational satisfaction,
life satisfaction,
predictive power
A content analysis method for coding movie content using movie trailers.
2023
content analysis,
movie content,
coding method,
movie trailers,
media studies
The effects of executive function and disclosures on recognition of sponsored content and advertising responses
2023
advertising,
executive function,
disclosures,
recognition
Parents’ mental state communication and children’s consumer behavior in the USA
2023
parenting,
consumer behavior,
mental health,
communication,
cultural influence
Promoting sustainable clothing consumption through trait-based personalization in Instagram ads
2023
sustainable fashion,
consumer behavior,
sustainability
Boys Go, Girls Go Along: exploring gender and price differences regarding themes present on children’s graphic t-shirts
2022
gender differences,
price differences,
children's fashion,
graphic t-shirts,
gender stereotypes
Testing relationships between smartphone engagement, romantic partner communication, and relationshisatisfaction
2021
smartphone engagement,
romantic partner communication,
relationship satisfaction
Parental awareness of new online advertising techniques targeting children: an exploratory study of American parents
2021
