Carolyn Smith Casertano, APR, is a Professor of Practice in the Department of Communication. She received her MA in Communication and Leadershifrom Gonzaga University and her BA in Journalism from the University of Arizona.She is an award-winning communications professional with over two decades of professional expertise in strategic planning, message development and implementation, media relations, crisis communications, thought leadership, advocacy and brand positioning. She has worked for a variety of clients within the non-profit, corporate and agency sector, and is a consultant in marketing, communications and public relations. Prior to joining the University of Arizona, she managed high-profile campaigns with the National Football League NFL) National Hockey League NHL) Coaches vs. Cancer, numerous celebrities and influencers on behalf of the American Cancer Society