Service delivery refers to the processes and methods by which organizations provide products or services to their customers or clients. It involves the planning, organizing, coordinating, and managing of resources to ensure that services are delivered efficiently and effectively. This research area focuses on understanding how service delivery can be optimized to meet the needs and expectations of customers while maximizing operational efficiency and effectiveness. Researchers in this area may study various aspects of service delivery, such as customer satisfaction, quality management, supply chain management, and technology integration. The goal is to identify best practices and strategies that can improve service delivery processes and ultimately enhance the overall customer experience.