Product design is the process of creating new products or improving existing ones to meet the needs and wants of consumers. It involves a combination of problem-solving, creativity, and technical skills to design products that are functional, aesthetically pleasing, and user-friendly. Product designers typically work closely with engineers, marketers, and other stakeholders to ensure that the final product meets the needs of the target market. Key aspects of product design include research, ideation, prototyping, testing, and refinement. Overall, product design plays a crucial role in the success of a product in the marketplace.