Design innovation refers to the process of creating new products, services, or experiences that have unique and valuable design qualities. This field focuses on utilizing both traditional and cutting-edge design techniques to develop innovative solutions to complex problems. Design innovation often involves interdisciplinary collaboration and a strong emphasis on user-centered design, sustainability, and creativity. Researchers in this area seek to improve processes, enhance user experiences, and drive business growth through innovative design strategies. By pushing the boundaries of traditional design practices, design innovation aims to influence and shape the future of various industries and society as a whole.